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Yodel App ($550k in funding) Website Redesign
Case Studies

Yodel App ($550k in funding) Website Redesign

Yodel is the smart cloud based business phone solution that seamlessly integrates with teams and workflows.

Pierluigi Giglio
March 27, 2022

Yodel: Your cloud business phone, and more.

The Problem

Yodel approached us when they had some design requirements for the website, which needed a redesign as it wasn't serving it's purpose of clearly communicating the company's benefits and mission. On top of that, the design looked dated as not much attention was given to it during the MVP stage, but they eventually reached a point where they couldn't leave it in it's initial stage any longer. That's when we started our partnership.

The Challenge

After going through the current website and analysing direct and indirect competitors in the marketplace we realized that one of the key elements that would make or break the website was using visuals that would clearly communicate the benefits in a short amount of time. Nowadays people have low attention spans when browsing through the internet, so it was essential to create a solution that would catch their attention fast and clearly communicate the benefits.

The Solution

We created a plan of action tailored around Yodel's needs and team organization and we then proceeded to work with an iterative process to restructure and redesign every page of the website. The end result was very well received by both the users, the client and the design community.

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ABOUT THE AUTHOR
Pierluigi Giglio

Sr. UI/UX Designer and Consultant with over 10+ years of experience working with Fortune 500, large enterprises and funded startups. Having worked on hundreds upon hundreds of design projects, collaborated with 40+ clients from all around the world and taught design to thousands of students I am very grateful that I have the opportunity to give back to the design community and help other become better designers.

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